From Theory to Impact: Practical Strategies for Collaborative Science Communication

 

EMME Summer School for Science Communication 2025

 

21 - 25 September 2025 | Pavilion of Knowledge, Lisbon

 

The Euro-Mediterranean and Middle East (EMME) Summer School for Science Communication

From the shores of the Euro-Mediterranean to the heart of the Middle East, a shared history intertwines nations facing similar horizons. In a rapidly evolving landscape, the need for stronger connections and a commitment to democratic growth and robust institutions has never been more critical. Imagine a future fueled by sustainable progress, where opportunity flourishes for all.

Science centers, museums, and the vibrant world of science engagement stand ready to be powerful catalysts for this change. The EMME Summer School steps onto this stage with a clear mission: to empower existing science engagement initiatives, spark the creation of new ones across the Euro-Mediterranean and Middle East, and foster a dynamic dialogue that bridges divides. Together, we will equip these vital hubs to become active drivers of growth and development within their communities.

Elevate Your Science Engagement Impact at the EMME Summer School 2025!

Join us in Lisbon, Portugal, 21-25 September, for an intensive 5-day training at Ciência Viva's Pavilion of Knowledge. This program is your launchpad to mastering collaborative science communication, leveraging cutting-edge AI tools, and co-creating impactful programs with your communities—from engaging youth and policymakers to developing compelling exhibitions. Learn from global leaders and gain practical strategies to transform your science center or organization into a powerful agent of change. Don't miss this opportunity to network, innovate, and drive meaningful engagement with science and technology!

Who Should Attend?

This exclusive event welcomes middle- and senior-level professionals who are shaping the future of science engagement at science centers and related organizations. Whether you are a valued member of the NAMES or Ciência Viva networks, or a partner invited by our organizations, this is your chance to collaborate and learn. Please note that spaces are limited to 45 participants to ensure an intimate and impactful learning environment. Our shared language for this exciting journey is English.

What to Expect at the EMME Summer School 2025?

The EMME Summer School is meticulously designed to provide you with practical skills and theoretical understanding. Expect an energizing blend of:

  • Hands-on Learning: Dive into active workshops grounded in real-world practice and backed by insightful theory.
  • Interactive Engagement: Collaborate with peers and experts in dynamic sessions that encourage participation and knowledge sharing.
  • Tailored Content: Explore relevant topics specifically curated for the needs of science centers and diverse science engagement organizations.

EMME 2025 Registration Fees

 Membership Status Early Bird Rate  (until 31 July) Standard Rate  (until 31 August)
 NAMES & Ciência Viva Members EUR 600 EUR 700
 Non-members EUR 700 EUR 800

 

Can I apply for a grant?

Ciência Viva is offering 3 partial grants to boost participation from the NAMES network members and the Mediterranean and Middle Eastern regions. The grant will cover the registration fee and accommodation of eligible nominees selected by NAMES and Ciência Viva. Find out more by clicking the link below.

PROGRAMME

 

Sunday, 21 September | WELCOME

 

18.00 - 18.30   Official Opening Ceremony

Rosalia Vargas, President of Ciência Viva

Msaed A. Alyaseen, President of the North Africa and Middle East Science centers network

Maissa Azab, Executive Director of the North Africa and Middle East Science centers network

18.30   Welcome Cocktail and Ice-breaker

 

Monday, 22 September | MANAGEMENT & AI

 

9.30 - 11.00   Science Centre Hack

Explore the Pavilion of Knowledge exhibitions and facilities.

Experiences for setting up group discussions throughout the summer school. Facilities include the permanent exhibitions in 2025 include PIXAR, TCHARAN, EXPLORA and FISHANÁRIO, a Laboratory, a Science Kitchen, a Library, an auditorium and a meeting room.

 

11.00 - 11.30   Coffee Break

 

11.30 - 12.30   Talk

The Hidden Life of a Science Centre

By Rosalia Vargas, President of Ciência Viva

Behind the colorful scenery of a science centre there is a very complex apparatus of machinery, cables, personnel, and everyday logistics that make sure all the visitors experience the wonder of science discovery.

In this session, we will go through some of the key elements that are part of the day-to-day of a science centre, and that are normally unknown to the public. Science centres are normally huge buildings, that require dozens of permanent technical staff to assure that a fun and safe experience is provided to every single visitor that enters through the doors.

A science center is certainly not a classroom but should have room for a class: science centers should respond to schools and challenge the schools. Is there a hidden room where children have unforgettable lessons exploring science with direct contact with researchers? With less visibility to the general audience than the exhibitions, the educational projects promoted in collaboration with researchers, teachers and students are the driving force to reach a positive change in youth’s attitude towards science and STEM in general.

A science center is certainly not a political parliament but is a place for debating science-based controversies and a place for networking scientists and non scientists. What doors will open so that your public will love you more?

12.30 - 14.00   Lunch (with email break)

Portuguese Bites: Savour and Learn

14.00 - 15.00   Talk

AI Now

By Paulo Dimas, Vice President of Product Innovation at Unbabel

In this talk, participants will learn about the latest developments in AI, current challenges as well as the use of AI in a responsible way and the usefulness of AI for optimization of processes in organizations such as science centres.

15.00 - 18.00   Workshop

AI in Science Communication — Demystifying and Harnessing Emerging Technologies

By Luís Azevedo Rodrigues, Executive Director of Centro Ciência Viva de Lagos

This workshop is designed for professionals in science museums (exhibitions, education, collections, marketing) with beginner to intermediate AI knowledge, aiming to use AI ethically and effectively to engage visitors. Participants will learn foundational AI concepts, explore Explainable AI (XAI), and gain hands-on experience with generative tools for creating visual, video, and 3D content. The program emphasizes human-centric, ethical AI aligned with UNESCO and EU guidelines. It includes practical sessions on prompt engineering, multimedia creation, and strategic planning. Participants will leave with a toolkit for responsible AI integration in museums and actionable strategies for implementation.

 

Tuesday, 23 September | PROGRAMMING

 

10.00- 11.00   Keynote and Discussion

The Interplay Between Science & Society

By Pedro Russo, Director of Ciência Viva and Professor at Leiden University, the Netherlands

The dynamic interplay between science and society is a complex negotiation, where each influences and shapes the other. Society provides the context, funding, and ethical boundaries for scientific research, while science offers knowledge and technological advancements that can transform societal structures and values. This relationship is often measured and analyzed through large-scale surveys like the Eurobarometer in Europe, and similar studies conducted in the USA and other regions. These surveys reveal public perceptions of science, levels of scientific literacy, and trust in scientific institutions, highlighting the fluctuating power dynamics. Factors such as media representation, and public understanding of scientific processes significantly impact this relationship, leading to both periods of strong collaboration and instances of tension or mistrust. The data from these surveys are essential for policy makers, scientists, and educators but also for Science Centres to understand, plan, strategize and navigate the ever-evolving connection between science and society.

 

11.00 - 11.30   Coffee Break

 

11.30 - 12.30   Case Study & Workshop

Science Communication - Co-creating Programs with Scientists and Communities

By Cátia Cardoso, Head of the Department of Public Engagement with Science and Technology at Ciência Viva

Co-creation is a collaborative process where scientists and community members work together to design, implement, and evaluate science communication programs. They highlight the value of incorporating diverse perspectives, including those of underrepresented groups, to ensure programs are relevant and impactful. With this talk we want to discuss how co-creation fosters mutual understanding by combining scientific knowledge with community insights and lived experiences and present successful examples, such as citizen science projects or sustainability initiatives, where scientists and communities collaboratively addressed societal challenges.

 

12.30 - 14.00   Lunch

 

14.00 - 16.00   Case Study

Solar Eclipses for Public Engagement: Developing Programs for the 2027 Solar Eclipse

By Sævar Bargason, Science Educator at the Natural Science Museum of Kópavogur University of Iceland

The 2027 Total Solar Eclipse offers the Mediterranean and Middle Eastern Science Centers a rare and powerful once-in-a-generation opportunity to engage the public in science, foster international collaboration, and promote public understanding of astronomy through one of the most spectacular natural events.

Participants are challenged to develop programs of hands-on activities: many resources are available for educators and families to conduct eclipse-related activities, enhancing understanding of solar science and how to promote community involvement by engaging local communities to set up telescopes and capture images of the eclipse, fostering a sense of collective scientific endeavor.

 

16.00 - 16.30   Coffee Break

 

16.30 - 18.00   Case Study

Creating Long-Lasting and National Wide Programs

By Ana Noronha, Executive Director of Ciência Viva

With this workshop we want to emphasize how co-creation fosters trust between scientists and the public, encouraging open dialogue and long-term partnerships and share real-world examples of co-created science communication programs to inspire participants, such as Ciência Viva in the Summer and Scientific Ocupation of young students in the Laboratory, among others.

 

Wednesday, 24 September | COMMUNITIES

 

9.30 - 12.30   Case Study

Tough audiences first

By Fatema H. Alqallaf,  Senior Educational Programmer, Education & Programs Department, The Scientific Center of Kuwait

With our “no audience left behind mentality”, we were able to reach the "unreachable" audiences. In this case study, we will follow the journey of a visitor at the scientific center from 13 years old throughout the years. We will showcase things that went right in our journey, and how science centers can inspire generations. Winning over the "why should I care" is an artform we aim to perfect. Where does change stem from, if not from within? This will focus on a specific case study and real-world experiences from both our programs and visitor engagement here at The Scientific Center of Kuwait and in Kuwait.

 

12.30 - 14.00   Lunch (with email break)

 

14.00 - 18.00   Case Study & Workshop

Engaging with Hard-to-get Target Audiences: young people and policy makers

By Camilla Tham, Head of International Partnerships at the Natural History Museum (To Be Confirmed)

This workshop will focus on the competences and tools that can facilitate working with difficult to reach audiences in the context of science engagement.

 

Thursday, 25 September | EXHIBITIONS DEVELOPMENT

 

9.30 - 10.30   Travel from Lisbon to Ciência Viva Centre of Lousal (CCV Lousal, 130 km)

 

10.30 - 11.00   Arrival and Welcome Coffee

 

11.00 - 13.00   Case Study

Conceptualization Process: Outline the Steps Involved in Designing Science Exhibitions

How to create engaging and impactful exhibitions. Rather than a one-size-fits-all approach, we offer distinct workshops that can be tailored to address specific needs and interests. Participants can choose to focus on one or more key aspects of exhibition development.

By Mafalda Frade, Exhibitions Department of the Pavillion of Knowledge and Álvaro Pinto, Executive Director of Centro Ciência Viva do Lousal

CLEVERFOOD: CASE STUDY 1

LUMINÁRIA: CASE STUDY 2

 

13.00 - 14.30   Lunch and Visit to CCV Lousal

Nowadays, the Lousal Ciência Viva Science Centre is a treasure trove of geological and mineral sciences. The georesources available at this location are gifts from Earth itself. At this centre, you can learn more about minerals and metals, how they were formed and how we make use of them today, as well as explore other fields of research like physics and chemistry.

 

14.30 - 16.00   Visit to the Underground Mine

By Álvaro Pinto, Executive Director of Centro Ciência Viva do Lousal

Are you ready for a trip to the centre of the Earth? The Waldemar Mining Gallery, at CCV Lousal, holds a variety of activities in its undergound tunels. In this visit, you can spot protected bat species, study muons that travel through rock, or learn about high-quality wines being stored in the quietness of the mine.

 

16.00 - 19.00   Closing and Feedback Session

 

19.00 - 21.00   Dinner at the Museum

 

21.00   Return to Lisbon

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